"The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks." — Mark Zuckerberg
「最大的風險就是不冒任何險。在一個變化飛快的世界裡，唯一保證失敗的策略就是不冒險。」—— Mark Zuckerberg
Why This Guide Exists
Most founders build first and market later. They spend months coding a product, launch it into the void, and wonder why nobody shows up. The pattern is painfully common: great product, zero users.
This guide flips the sequence. Drawing from the Marketing for Founders open-source collection — a curated library of battle-tested marketing resources for indie hackers and startup founders — it walks you through:
- Validating your idea before writing a single line of code
- Choosing the right launch platforms to maximize initial exposure
- Running a Product Hunt launch that actually ranks
- Using Reddit as a sustainable acquisition channel
Every strategy here has been used by real founders to get real users. No theory. No fluff.
為什麼需要這份指南
大多數創辦人先開發、後行銷。他們花好幾個月寫程式碼，上線後丟進虛空，然後困惑為什麼沒人來。這個模式痛苦地常見：好產品，零用戶。
這份指南把順序反過來。它取材自 Marketing for Founders 開源資源庫——一個為獨立開發者和新創創辦人策展的實戰行銷資源庫——帶你走過：
- 驗證點子，在你寫下任何一行程式碼之前
- 選對上線平台，讓初期曝光最大化
- 執行 Product Hunt 上線，真正衝上排行榜
- 運用 Reddit 作為可持續的用戶獲取管道
這裡的每一個策略都有真正的創辦人用過、取得真正的用戶。沒有理論，沒有廢話。
Part 1: Idea Validation (Before You Build Anything)
The graveyard of failed startups is full of products nobody asked for. Validation is not optional — it is the single most important activity before you commit to building.
The 2/20/200 Validation Framework
This progressive framework lets you validate at increasing scale without wasting months:
| Stage | Action | Goal |
|---|---|---|
| 2 people | Deep 1-on-1 conversations | Understand the problem space, hear real language, identify emotional triggers |
| 20 people | Structured survey or short interviews | Quantify pain points, test willingness to pay, identify your ICP (Ideal Customer Profile) |
| 200 people | Landing page + waitlist or pre-sale | Test actual demand with real behavior (signups, payments, shares) |
Why this works: Each stage acts as a filter. If you can't find 2 people who care about the problem, you don't need to survey 20. If your survey results are lukewarm, you don't need to build a landing page for 200.
Stage 1 — Talk to 2 People (Day 1-2)
Find two people who you believe experience the problem you want to solve. These should NOT be friends or family (they'll be too polite). Use these conversation starters:
- "Tell me about the last time you dealt with [problem]. What happened?"
- "What solutions have you tried? What didn't work?"
- "If a magic wand could fix one thing about [process], what would it be?"
- "How much time/money do you spend dealing with this right now?"
Critical rule: Never pitch your idea. Never describe your solution. You are here to listen, not to sell.
Stage 2 — Survey 20 People (Day 3-4)
Based on what you learned from your 2 conversations, build a short survey (5-8 questions max). Distribute it through:
- Relevant Slack/Discord communities
- LinkedIn connections in the target industry
- Reddit communities where your ICP hangs out
- Twitter/X direct messages
Key questions to include:
- "How frequently do you encounter [problem]?" (Daily / Weekly / Monthly / Rarely)
- "What do you currently use to solve it?" (Open-ended)
- "Would you pay $X/month for a tool that [value proposition]?" (Yes / Maybe / No)
- "What's the #1 feature you'd need?" (Open-ended)
Stage 3 — Test with 200 People (Day 5-7)
Build a simple landing page. No product yet. Just:
- A clear headline describing the problem you solve
- 3-4 bullet points on how your solution works
- A CTA: waitlist signup, pre-order, or "notify me"
- Optional: a pricing tier to gauge willingness to pay
Drive traffic to it through the same channels you used for the survey. Track your conversion rate. If less than 5% of visitors sign up, the messaging (or the idea) needs work.
The 7-Day Validation Sprint
For founders who want structured urgency, here is a day-by-day framework:
| Day | Activity |
|---|---|
| 1 | Define the problem in one sentence. Identify 10 potential users. |
| 2 | Conduct 2 deep interviews. Record insights. |
| 3 | Build and distribute a 5-question survey to 20+ people. |
| 4 | Analyze survey results. Draft value proposition. |
| 5 | Build a landing page with waitlist signup. |
| 6 | Promote the landing page. Drive 200+ visitors. |
| 7 | Analyze results. Go/No-Go decision. |
If by Day 7 you don't have at least 10 signups from 200 visitors, reconsider the idea — or the positioning.
Using Reddit for Problem Discovery
Reddit is a goldmine for finding problems people will actually pay to solve. The key is to look for pain, not ideas.
Search strategies:
- Search for complaints: Go to relevant subreddits and search for phrases like "I hate when," "is there a tool that," "I wish there was," "frustrated with," "any alternative to"
- Sort by controversial or new: The most upvoted posts tend to be entertainment. The controversial and new posts reveal real, unresolved frustrations.
- Read the comments, not just the posts: The real gold is in replies where people describe their workaround hacks — messy spreadsheets, manual processes, duct-tape solutions.
High-value subreddits for problem discovery:
- r/Entrepreneur — people actively seeking solutions
- r/SaaS — SaaS builders discussing gaps in the market
- r/smallbusiness — real operators with real pain points
- r/Startup_Ideas — raw ideas that reveal demand signals
- r/webdev, r/programming — developer tool gaps
Cold Email as Validation: The ConvertKit Story
Nathan Barry started ConvertKit — now a $100M+ company — with cold emails. Not cold emails to sell. Cold emails to validate.
He emailed bloggers and asked: "What's your biggest frustration with your email marketing tool?" The responses were overwhelming. People didn't just answer — they vented. That volume of frustration was the validation signal.
How to replicate this:
- Identify 50 potential customers in your niche
- Write a genuine, non-salesy email asking about their biggest pain point
- Track response rate and emotional intensity
- If 20%+ reply with strong opinions, you have a validated problem
Template:
Subject: Quick question about [their specific workflow]
Hi [Name],
I noticed you [something specific about them — blog post, product, tweet].
I'm researching how [target audience] handle [specific problem].
Would you mind sharing what's your biggest frustration with [current process]?
No pitch, no product to sell — genuinely trying to understand the space.
Thanks,
[Your name]A 20%+ response rate with detailed answers = strong signal. A 5% response rate with one-word answers = weak signal.
Discovery Phase Interview Scripts
When conducting user interviews, structure matters. Here's a proven script framework:
Opening (2 min):
- "Thanks for your time. I'm exploring [problem area] and would love to learn from your experience."
- "There are no right or wrong answers. I'm here to learn, not to sell."
Problem exploration (10 min):
- "Walk me through the last time you had to deal with [problem]."
- "What was the most painful part?"
- "How often does this come up?"
- "What have you tried to solve it?"
Impact assessment (5 min):
- "How much time does this cost you per week?"
- "Has this ever caused you to lose money or miss a deadline?"
- "On a scale of 1-10, how urgent is fixing this?"
Closing (3 min):
- "If I built something to address this, would you want to see it?"
- "Do you know 2-3 other people who face this same problem?"
Never ask: "Would you use this?" or "Would you pay for this?" People are terrible at predicting their own future behavior. Instead, look for evidence of existing spending, time invested in workarounds, or emotional intensity.
Anti-Patterns: How to NOT Do Product Discovery
Avoid these validation traps:
| Anti-Pattern | Why It Fails | What to Do Instead |
|---|---|---|
| Asking friends and family | They'll say "great idea!" to be supportive | Talk to strangers in your target market |
| Describing your solution first | You'll get confirmation bias, not real feedback | Ask about their problem before revealing your idea |
| Survey with leading questions | "Don't you think X would be useful?" always gets a yes | Use open-ended, neutral questions |
| Validating in an echo chamber | Startup Twitter will hype anything | Validate with paying customers, not fellow founders |
| Treating a waitlist as validation | Signing up is free; paying is not | Add a pre-order option or charge for early access |
| Skipping the "would you pay" question | Interest ≠ revenue | Test price sensitivity early |
| Building an MVP as "validation" | If you built it, that's not validation — that's development | Validate before you build |
第一部分：點子驗證（在你動手開發之前）
失敗新創公司的墓園裡，到處都是沒人要的產品。驗證不是可選項——它是你投入開發之前最重要的一件事。
2/20/200 驗證框架
這個漸進式框架讓你在不浪費數月時間的前提下逐步擴大驗證規模：
| 階段 | 行動 | 目標 |
|---|---|---|
| 2 個人 | 深入一對一對話 | 理解問題空間、聽到真實語言、辨識情緒觸發點 |
| 20 個人 | 結構化問卷或短訪談 | 量化痛點、測試付費意願、鎖定你的 ICP（理想客戶輪廓） |
| 200 個人 | Landing page + 候補名單或預購 | 用真實行為（註冊、付款、分享）測試實際需求 |
為什麼有效： 每個階段都是一道過濾器。如果連 2 個在乎這個問題的人都找不到，你不需要去調查 20 個人。如果問卷結果平平，你不需要為 200 人做 landing page。
階段一——找 2 個人聊（第 1-2 天）
找兩個你認為正在經歷你想解決之問題的人。這些人不該是朋友或家人（他們會太客氣）。用這些開場：
- 「跟我說說你上次遇到 [問題] 的情況，發生了什麼事？」
- 「你試過什麼方法？哪些沒用？」
- 「如果有根魔法棒能修好 [流程] 的一件事，你希望是什麼？」
- 「你現在花多少時間或金錢在處理這件事？」
關鍵原則： 永遠不要推銷你的想法。永遠不要描述你的解決方案。你來這裡是聽的，不是賣的。
階段二——調查 20 個人（第 3-4 天）
根據 2 次對話的收穫，建立一份簡短問卷（最多 5-8 題）。透過以下管道發放：
- 相關的 Slack/Discord 社群
- LinkedIn 上目標產業的人脈
- 你的 ICP 常去的 Reddit 社群
- Twitter/X 私訊
必備問題：
- 「你多常遇到 [問題]？」（每天／每週／每月／很少）
- 「你目前用什麼解決它？」（開放式）
- 「你願意每月付 $X 來使用一個能 [價值主張] 的工具嗎？」（願意／也許／不願意）
- 「你最需要的第一個功能是什麼？」（開放式）
階段三——測試 200 個人（第 5-7 天）
做一個簡單的 landing page。還不需要產品。只要：
- 一句清楚描述你解決什麼問題的標題
- 3-4 個重點說明你的方案如何運作
- 一個 CTA：候補名單註冊、預購、或「通知我」
- 可選：一個定價方案來測試付費意願
用你做問卷時的同樣管道導流。追蹤你的轉換率。如果少於 5% 的訪客註冊，代表訊息定位（或點子本身）需要調整。
7 天驗證衝刺
想要有結構性緊迫感的創辦人，這是逐日框架：
| 天 | 活動 |
|---|---|
| 1 | 用一句話定義問題。找出 10 個潛在用戶。 |
| 2 | 進行 2 場深入訪談。記錄洞察。 |
| 3 | 建立並發放 5 題問卷給 20 人以上。 |
| 4 | 分析問卷結果。草擬價值主張。 |
| 5 | 建立一個帶候補名單註冊的 landing page。 |
| 6 | 推廣 landing page。導入 200 以上訪客。 |
| 7 | 分析結果。做出 Go/No-Go 決策。 |
如果到第 7 天，200 個訪客中連 10 個註冊都沒有，重新考慮這個點子——或者重新考慮你的定位。
用 Reddit 挖掘問題
Reddit 是找到人們真正願意付費解決之問題的寶庫。關鍵在於找痛點，不是找點子。
搜尋策略：
- 搜抱怨文： 到相關 subreddit 搜尋「I hate when」「is there a tool that」「I wish there was」「frustrated with」「any alternative to」
- 按爭議或最新排序： 最高票的文章往往是娛樂性的。爭議性和最新的文章才揭示真實的、未解決的痛苦。
- 看留言，不只看原文： 真正的金礦在回覆裡——人們描述他們的拼裝解法：亂七八糟的試算表、手動流程、用膠帶黏起來的方案。
高價值 subreddit：
- r/Entrepreneur——正在找解決方案的人
- r/SaaS——SaaS 開發者討論市場缺口
- r/smallbusiness——真正的經營者，真正的痛點
- r/Startup_Ideas——暴露需求訊號的原始點子
- r/webdev、r/programming——開發者工具的缺口
用冷信驗證：ConvertKit 的故事
Nathan Barry 創辦 ConvertKit——現在市值超過 1 億美元——靠的是冷郵件。不是用來賣東西的冷郵件，而是用來驗證的。
他寄信給部落客問：「你對你的 email 行銷工具最大的挫折是什麼？」回覆量驚人。人們不只回答——他們傾瀉不滿。那種挫折感的量級就是驗證信號。
如何複製：
- 在你的利基市場找出 50 個潛在客戶
- 寫一封真誠、不推銷的信詢問他們最大的痛點
- 追蹤回覆率和情緒強度
- 如果超過 20% 回覆且表達強烈意見，你有了一個被驗證的問題
模板：
主旨：關於 [他們的具體工作流程] 的快速提問
Hi [Name]，
我注意到你 [關於他們的某個具體事情——文章、產品、推文]。
我正在研究 [目標受眾] 如何處理 [特定問題]。
你介意分享你對 [目前流程] 最大的挫折是什麼嗎？
不推銷、不賣產品——純粹想理解這個領域。
謝謝，
[你的名字]超過 20% 回覆率加上詳細回答 = 強信號。5% 回覆率加上一個字的回答 = 弱信號。
探索階段訪談腳本
做用戶訪談時，結構很重要。這是經過驗證的腳本框架：
開場（2 分鐘）：
- 「謝謝你的時間。我正在探索 [問題領域]，很想從你的經驗學習。」
- 「沒有對錯答案。我是來學習的，不是來賣東西的。」
問題探索（10 分鐘）：
- 「帶我走一遍你上次處理 [問題] 的過程。」
- 「最痛苦的部分是什麼？」
- 「這多常發生？」
- 「你試過什麼方法解決它？」
影響評估（5 分鐘）：
- 「這每週花你多少時間？」
- 「這有沒有害你虧錢或錯過截止日期？」
- 「1 到 10 分，解決這件事有多急迫？」
結尾（3 分鐘）：
- 「如果我做了什麼東西來處理這個問題，你會想看看嗎？」
- 「你認識 2-3 個面對同樣問題的人嗎？」
永遠不要問： 「你會用這個嗎？」或「你會付錢買嗎？」人類非常不擅長預測自己未來的行為。取而代之的是，找現有花費的證據、投入在臨時解法上的時間、或情緒的強烈程度。
反模式：產品探索不該怎麼做
避免這些驗證陷阱：
| 反模式 | 為什麼會失敗 | 該怎麼做 |
|---|---|---|
| 問朋友家人 | 他們會說「好主意！」來支持你 | 跟你目標市場的陌生人聊 |
| 先描述你的解決方案 | 你得到的是確認偏誤，不是真實回饋 | 在透露你的想法前，先問他們的問題 |
| 用引導性問題做問卷 | 「你不覺得 X 很有用嗎？」永遠得到 Yes | 用開放式、中性的問題 |
| 在同溫層裡驗證 | 新創 Twitter 什麼都會炒 | 跟付費客戶驗證，不是跟同行創辦人 |
| 把候補名單當成驗證 | 註冊是免費的；付費才算數 | 加上預購選項或收早鳥費 |
| 跳過「你願意付費嗎」的問題 | 興趣 ≠ 營收 | 儘早測試價格敏感度 |
| 把做 MVP 當成「驗證」 | 如果你都做了，那不是驗證——是開發 | 在開發之前就驗證 |
Part 2: Places to Launch Your Startup
Most founders obsess over a single platform — usually Product Hunt. That's a mistake. The first 1,000 users rarely come from one source. You need to cast a wide net.
Below is a comprehensive directory of launch platforms, organized by type.
Startup Launch Platforms
These platforms exist specifically to showcase new products. Their audiences are early adopters actively looking for the next tool to try.
| Platform | What It Is | Best For |
|---|---|---|
| Product Hunt | The most well-known launch platform | Major launches; requires preparation |
| Betalist | Curated directory of startups in beta | Pre-launch waitlist building |
| Fazier | Launch platform for indie makers | Solo founders and micro-SaaS |
| Uneed | Curated tool discovery | Getting early visibility |
| Microlaunch | Daily launches for small products | Low-pressure first launches |
| Peerlist | Professional network with product launches | Developer and designer tools |
| Indie Hackers | Community of bootstrapped founders | Building relationships and sharing progress |
| Hacker News | Tech news aggregator with Show HN | Developer tools and technical products |
| SideProjectors | Marketplace for side projects | Finding co-founders or early users |
Strategy: Don't launch on all of them simultaneously. Stagger your launches across 2-3 weeks. Each platform gives you a new wave of traffic, and you can refine your messaging between launches.
Software Directories and Review Sites
These aren't launch platforms — they're discovery engines. People search these sites when they're actively looking for a solution.
| Platform | Type | Why It Matters |
|---|---|---|
| OpenAlternative | Open-source alternative directory | If your product replaces a proprietary tool |
| SaaSHub | SaaS comparison engine | Long-tail SEO + comparison traffic |
| G2 | Enterprise software reviews | B2B credibility and social proof |
| TrustPilot | Consumer review platform | B2C trust building |
| Capterra | Software comparison directory | SMB buyers researching tools |
| AlternativeTo | "Alternatives to X" directory | Capturing competitor traffic |
Pro tip: Listing on AlternativeTo and OpenAlternative is especially valuable if you're building an alternative to a well-known tool. People literally search "alternative to [competitor]" — be there when they do.
Lifetime Deal Platforms
Lifetime deal (LTD) platforms trade revenue for volume. You sell your product at a steep one-time discount in exchange for a burst of users, reviews, and feedback.
| Platform | Model | Notes |
|---|---|---|
| AppSumo | Marketplace for LTDs | Largest audience; takes 50-70% revenue share |
| RocketHub | LTD marketplace | Smaller but growing |
| StackSocial | Digital deals platform | Good for consumer-facing tools |
| SaaSZilla | Indie SaaS LTDs | More founder-friendly terms |
When to use LTDs:
- You need a burst of users for feedback and testimonials
- Your marginal cost per user is near zero
- You can upsell LTD users to higher tiers later
When NOT to use LTDs:
- Your infrastructure cost scales with users
- You haven't validated product-market fit yet
- You need recurring revenue to survive
Reddit Communities (27+ Subreddits)
Reddit is both a launch platform and a long-term marketing channel. Here are the most relevant subreddits, grouped by purpose:
For launching and showcasing:
- r/SideProject — share what you built
- r/AlphaAndBetaUsers — find beta testers
- r/IMadeThis — show and tell
- r/Startup_Ideas — discuss concepts
- r/RoastMyStartup — get brutal feedback
For specific audiences:
- r/Selfhosted — self-hosted alternatives
- r/Webdev — web development tools
- r/InternetIsBeautiful — beautiful, useful web apps
- r/Entrepreneur — business tools
- r/SaaS — SaaS products
- r/SmallBusiness — SMB-focused tools
- r/Freelance — freelancer tools
For developers:
- r/Programming — technical projects
- r/OpenSource — open-source projects
- r/DevOps — infrastructure tools
- r/MachineLearning — AI/ML tools
- r/DataIsBeautiful — data visualization tools
For niche audiences:
- r/ProductManagement — PM tools
- r/DigitalNomad — remote work tools
- r/NoCode — no-code tools
- r/Automation — automation tools
- r/EmailMarketing — email tools
- r/SEO — SEO tools
- r/ContentCreation — creator tools
- r/GrowthHacking — growth tools
- r/Marketing — marketing tools
- r/Startups — general startup discussion
Important: Each subreddit has its own rules about self-promotion. Read them. Violating them doesn't just get your post removed — it can get you banned from the community permanently.
The Wide Net Strategy
Here's the math that most founders don't do:
- Product Hunt launch → 500-2,000 visitors (if you rank well)
- Hacker News Show HN → 200-5,000 visitors (if it gains traction)
- Indie Hackers post → 100-500 visitors
- 10 Reddit posts across different subreddits → 200-2,000 visitors
- 5 software directory listings → 50-200 visitors/month (compounding)
- Betalist feature → 200-500 visitors
- 3 other launch platforms → 100-300 visitors each
Total potential reach from a multi-platform strategy: 1,500-10,000+ visitors in your first month.
Compare that to a single Product Hunt launch: 500-2,000 visitors, all in one day, with a steep drop-off.
The wide net wins.
第二部分：去哪裡上線你的新創產品
大多數創辦人執著於單一平台——通常是 Product Hunt。這是個錯誤。前 1,000 個用戶很少來自單一來源。你需要撒大網。
以下是按類型分類的完整上線平台目錄。
新創上線平台
這些平台專門用來展示新產品。它們的受眾是積極尋找下一個工具來試用的早期採用者。
| 平台 | 定位 | 最適合 |
|---|---|---|
| Product Hunt | 最知名的上線平台 | 大型上線；需要準備 |
| Betalist | 策展型 beta 新創目錄 | 上線前建立候補名單 |
| Fazier | 獨立開發者上線平台 | 個人創辦人和 micro-SaaS |
| Uneed | 策展型工具發現 | 取得早期能見度 |
| Microlaunch | 小型產品每日上線 | 低壓力的首次上線 |
| Peerlist | 帶產品上線的專業網路 | 開發者和設計師工具 |
| Indie Hackers | 自力更生創辦人社群 | 建立關係、分享進度 |
| Hacker News | 有 Show HN 的科技新聞聚合 | 開發者工具和技術產品 |
| SideProjectors | 副專案市集 | 找共同創辦人或早期用戶 |
策略： 不要同時在所有平台上線。把上線分散在 2-3 週內。每個平台都給你一波新流量，你可以在兩次上線之間改善你的訊息。
軟體目錄和評論網站
這些不是上線平台——它們是發現引擎。人們在積極尋找解決方案時會搜尋這些網站。
| 平台 | 類型 | 重要性 |
|---|---|---|
| OpenAlternative | 開源替代方案目錄 | 如果你的產品取代專有工具 |
| SaaSHub | SaaS 比較引擎 | 長尾 SEO + 比較流量 |
| G2 | 企業軟體評論 | B2B 信譽和社會證明 |
| TrustPilot | 消費者評論平台 | B2C 信任建立 |
| Capterra | 軟體比較目錄 | 中小企業買家研究工具 |
| AlternativeTo | 「X 的替代方案」目錄 | 截獲競爭對手的流量 |
專業提示： 如果你正在做某個知名工具的替代品，在 AlternativeTo 和 OpenAlternative 上架特別有價值。人們真的會搜尋「alternative to [競品]」——在他們搜的時候出現在那裡。
買斷制平台
買斷制（LTD）平台用營收換取量。你用大幅一次性折扣賣產品，換取一波用戶、評論和回饋。
| 平台 | 模式 | 備註 |
|---|---|---|
| AppSumo | LTD 市集 | 最大受眾；抽成 50-70% |
| RocketHub | LTD 市集 | 較小但在成長 |
| StackSocial | 數位商品平台 | 適合面向消費者的工具 |
| SaaSZilla | 獨立 SaaS LTD | 對創辦人更友善的條款 |
何時該用 LTD：
- 你需要一波用戶來取得回饋和推薦語
- 你每多一個用戶的邊際成本趨近於零
- 你可以之後把 LTD 用戶升級到更高方案
何時不該用 LTD：
- 你的基礎設施成本隨用戶增長
- 你還沒驗證 product-market fit
- 你需要經常性收入才能活下去
Reddit 社群（27 個以上 Subreddit）
Reddit 既是上線平台，也是長期行銷管道。以下是最相關的 subreddit，按用途分組：
用來上線和展示：
- r/SideProject——分享你做的東西
- r/AlphaAndBetaUsers——找 beta 測試者
- r/IMadeThis——展示與講述
- r/Startup_Ideas——討論概念
- r/RoastMyStartup——取得毫不留情的回饋
針對特定受眾：
- r/Selfhosted——自架替代方案
- r/Webdev——網頁開發工具
- r/InternetIsBeautiful——漂亮、好用的網頁應用
- r/Entrepreneur——商業工具
- r/SaaS——SaaS 產品
- r/SmallBusiness——中小企業工具
- r/Freelance——自由工作者工具
針對開發者：
- r/Programming——技術專案
- r/OpenSource——開源專案
- r/DevOps——基礎設施工具
- r/MachineLearning——AI/ML 工具
- r/DataIsBeautiful——資料視覺化工具
針對利基受眾：
- r/ProductManagement——PM 工具
- r/DigitalNomad——遠端工作工具
- r/NoCode——no-code 工具
- r/Automation——自動化工具
- r/EmailMarketing——email 工具
- r/SEO——SEO 工具
- r/ContentCreation——創作者工具
- r/GrowthHacking——成長工具
- r/Marketing——行銷工具
- r/Startups——一般新創討論
重要： 每個 subreddit 都有自己的自我推廣規則。讀它們。違規不只是文章被刪——你可能被永久禁止進入該社群。
大撒網策略
這是大多數創辦人不做的算術：
- Product Hunt 上線 → 500-2,000 訪客（如果排名不錯）
- Hacker News Show HN → 200-5,000 訪客（如果有吸引力）
- Indie Hackers 文章 → 100-500 訪客
- 在不同 subreddit 的 10 篇 Reddit 文章 → 200-2,000 訪客
- 5 個軟體目錄上架 → 50-200 訪客/月（複利增長）
- Betalist 精選 → 200-500 訪客
- 其他 3 個上線平台 → 各 100-300 訪客
多平台策略的總潛在觸及：第一個月 1,500-10,000 以上訪客。
相比之下，單一 Product Hunt 上線：500-2,000 訪客，全部在一天內，之後急遽下降。
大撒網贏了。
Part 3: Product Hunt Launch Marketing
Product Hunt can deliver a massive spike of traffic, signups, and social proof — but only if you treat it like a campaign, not a casual listing.
Why Preparation Matters
The Product Hunt algorithm favors products that gain upvotes quickly in the first few hours. This means your launch day performance is heavily influenced by what you did in the weeks before.
Common mistakes:
- Launching with no existing audience
- Posting at a random time
- Having no one ready to upvote and comment
- Using a generic tagline and description
- Not responding to comments
The 4-Week Preparation Timeline
Week 1: Foundation
- [ ] Create your Product Hunt maker profile (if you don't have one)
- [ ] Start engaging on Product Hunt: upvote, comment, and follow other makers
- [ ] Identify 5-10 upcoming products to genuinely support (reciprocity matters)
- [ ] Research past #1 products in your category — study their taglines, descriptions, and visuals
Week 2: Assets
- [ ] Write your tagline (under 60 characters, benefit-focused)
- [ ] Write your description (focus on the problem, not features)
- [ ] Create your product thumbnail (animated GIFs perform best)
- [ ] Prepare 3-5 gallery images showing the product in action
- [ ] Record a short demo video (under 2 minutes)
- [ ] Write your first comment as maker (this is your pitch — make it count)
Week 3: Community Warm-Up
- [ ] Announce your upcoming launch on Twitter/X, LinkedIn, and your newsletter
- [ ] DM 50+ people who might genuinely find your product useful
- [ ] Post a "coming soon" teaser in relevant communities
- [ ] Prepare a launch day email to your existing list
- [ ] Create a "support us on launch day" page with direct link and instructions
- [ ] Line up a hunter (someone with followers to "hunt" your product)
Week 4: Launch Week
- [ ] Schedule your launch for Tuesday-Thursday (highest traffic days)
- [ ] Launch at 12:01 AM PT (gives you the full 24-hour window)
- [ ] Send your launch email the moment the post goes live
- [ ] Share on all social channels immediately
- [ ] Respond to every comment within 30 minutes
- [ ] Post updates throughout the day to keep engagement up
- [ ] Thank supporters publicly
The Maker's First Comment
This is the single most important piece of copy on your launch. It appears at the top of the comments section. Here's a structure that works:
Hey Product Hunt! 👋
[1 sentence about why you built this — personal story or frustration]
[1-2 sentences about what it does — plain English, no jargon]
[What makes it different from alternatives]
We'd love your feedback — especially on [specific aspect].
Try it free: [link]How to Rank #1
Ranking on Product Hunt is influenced by:
- Number of upvotes — but not just the count; the velocity matters more
- Engagement — comments, replies, discussions
- Upvote quality — votes from established PH accounts count more than new accounts
- Timing — early momentum in the first 4 hours is critical
What NOT to do:
- Don't buy upvotes (PH actively detects and penalizes this)
- Don't ask people to create accounts just to upvote you (these votes get filtered)
- Don't send direct links to your PH page with "please upvote" (PH penalizes traffic from direct links that only upvote)
What to do instead:
- Ask supporters to visit producthunt.com and find your product naturally
- Encourage genuine comments (comments weigh more than silent upvotes)
- Engage in real conversations on your launch page
- Time your outreach so that upvotes come in waves throughout the day, not all at once
After Launch Day
The launch is not the end — it's the beginning.
- Download your upvoter list and reach out personally
- Write a "lessons learned" post on Indie Hackers or your blog
- Use the Product Hunt badge on your website for social proof
- Relaunch when you ship major updates (Product Hunt allows re-launches)
第三部分：Product Hunt 上線行銷
Product Hunt 可以帶來巨大的流量、註冊和社會證明——但前提是你把它當成一場戰役，不是隨便上個架。
為什麼準備很重要
Product Hunt 的演算法偏好在最初幾小時內快速獲得 upvote 的產品。這代表你上線日的表現，很大程度取決於你前幾週做了什麼。
常見錯誤：
- 沒有既有受眾就上線
- 隨便挑個時間發佈
- 沒有人準備好 upvote 和留言
- 用泛泛的標語和描述
- 不回覆留言
4 週準備時程
第 1 週：打基礎
- [ ] 建立你的 Product Hunt maker 個人檔案（如果還沒有）
- [ ] 開始在 Product Hunt 上互動：upvote、留言、追蹤其他 maker
- [ ] 找出 5-10 個即將上線的產品來真心支持（互惠很重要）
- [ ] 研究你的分類裡過去的 #1 產品——研究它們的標語、描述和視覺
第 2 週：素材準備
- [ ] 撰寫標語（60 字元以下，以效益為核心）
- [ ] 撰寫描述（聚焦問題，不是功能）
- [ ] 製作產品縮圖（動態 GIF 表現最佳）
- [ ] 準備 3-5 張展示產品實際使用的圖片
- [ ] 錄一段短的 demo 影片（2 分鐘以內）
- [ ] 寫你身為 maker 的第一則留言（這就是你的推銷——要寫好）
第 3 週：社群暖場
- [ ] 在 Twitter/X、LinkedIn 和你的電子報宣布即將上線
- [ ] 私訊 50 個以上可能真心覺得你產品有用的人
- [ ] 在相關社群發佈「即將推出」預告
- [ ] 準備上線日要寄給你現有名單的 email
- [ ] 製作一個「上線日支持我們」頁面，附上直接連結和說明
- [ ] 安排一位 hunter（有追蹤者的人來「hunt」你的產品）
第 4 週：上線週
- [ ] 把上線排在週二到週四（流量最高的日子）
- [ ] 在太平洋時間凌晨 12:01 上線（給你完整 24 小時窗口）
- [ ] 文章上線的瞬間寄出你的上線 email
- [ ] 立即在所有社群媒體分享
- [ ] 30 分鐘內回覆每則留言
- [ ] 全天發佈更新以維持互動
- [ ] 公開感謝支持者
Maker 的第一則留言
這是你上線頁面上最重要的一段文案。它出現在留言區頂端。以下是有效的結構：
Hey Product Hunt!
[1 句話說明你為什麼做這個——個人故事或挫折]
[1-2 句話說明它做什麼——白話，不要術語]
[跟替代方案有什麼不同]
我們很想聽你的回饋——特別是關於 [具體面向]。
免費試用：[連結]怎麼衝到 #1
Product Hunt 排名受以下因素影響：
- Upvote 數量——但不只是數字；速度更重要
- 互動程度——留言、回覆、討論
- Upvote 品質——來自資深 PH 帳號的票比新帳號更有份量
- 時機——前 4 小時的早期動能至關重要
不該做的事：
- 不要買 upvote（PH 積極偵測並懲罰這行為）
- 不要叫人開新帳號專門來投票（這些票會被過濾）
- 不要發 PH 頁面直接連結加上「請 upvote」（PH 會懲罰只來投票的直接流量）
該做的事：
- 請支持者造訪 producthunt.com 然後自然地找到你的產品
- 鼓勵真誠的留言（留言的權重高於沉默的 upvote）
- 在你的上線頁面進行真實對話
- 安排你的推廣節奏，讓 upvote 全天分波湧入，而不是一次全部來
上線日之後
上線不是結束——是開始。
- 下載你的 upvoter 名單並逐一私訊
- 在 Indie Hackers 或你的部落格寫一篇「學到的教訓」
- 在你的網站上使用 Product Hunt 徽章作為社會證明
- 推出重大更新時重新上線（Product Hunt 允許 re-launch）
Part 4: Reddit Marketing
Reddit is one of the most powerful — and most dangerous — marketing channels for startups. The community is fiercely anti-spam, yet it's where some of the most successful companies found their first users.
Why Reddit Is Different
Every other social platform rewards self-promotion. Twitter wants you to build a personal brand. LinkedIn celebrates hustle culture. Instagram rewards polished marketing.
Reddit punishes all of that.
Reddit's culture is built on authentic contribution. Users can smell marketing from a mile away, and they will downvote, report, and publicly shame you for it. But if you genuinely participate and add value, Reddit can become your most loyal user base.
The OpenPhone Case Study: First 1,000 Customers from Reddit
OpenPhone, a VoIP phone system for businesses, acquired its first 1,000 paying customers almost entirely from Reddit.
What they did:
- Identified the right communities: r/smallbusiness, r/Entrepreneur, r/startups
- Participated genuinely for weeks before ever mentioning their product
- Answered questions about business phone systems — even recommending competitors when appropriate
- Shared their story as founders, not as marketers
- Responded to every single comment on their posts
What they didn't do:
- Drop links and disappear
- Post fake "look what I found" reviews
- Use multiple accounts to upvote themselves
- Spam the same post across subreddits
The result: Their Reddit-acquired customers had higher retention and lower CAC than any other channel.
The Storytelling Hack for 10x Buzz
Here's a counterintuitive truth: on Reddit, stories outperform product pitches by 10x.
Instead of: "We built an AI tool that automates X"
Try: "I spent 6 months manually doing X for my clients. Last month I finally automated it. Here's what I learned."
Why this works:
- Stories trigger emotional engagement, not skepticism
- Reddit users upvote people, not products
- A story invites comments and discussion; a product post invites downvotes
- Your product naturally comes up in the comments when people ask "so what did you build?"
Story formula:
- The struggle: Describe the problem you personally faced
- The journey: What you tried, what failed, what you learned
- The turning point: When/how you decided to build a solution
- The result: What happened after (metrics if possible)
- The ask: Invite feedback, not sales ("would love to hear if anyone else faces this")
How to Promote Your MVP Without Getting Banned
Reddit has strict self-promotion rules, but they're not anti-product — they're anti-spam. Here's how to navigate them:
The 90/10 Rule:
For every 1 post about your product, you should have 9 contributions (comments, helpful answers, relevant posts) that have nothing to do with your product. Most subreddit mods check your post history.
Safe promotion formats:
"I built this" posts in appropriate subreddits (r/SideProject, r/AlphaAndBetaUsers, r/IMadeThis)
- Lead with the problem, not the product
- Include what you learned, not just what you built
- Ask for specific feedback
Answering questions where your product is genuinely relevant
- Someone asks "is there a tool that does X?" and your product does X
- Disclose that you're the founder: "Disclaimer: I built [product], so I'm biased, but..."
- Provide value beyond just linking your product
Building in public posts
- Share your revenue numbers, user growth, technical challenges
- r/SaaS and r/Entrepreneur love transparent founder stories
- This builds trust over time
Offering free access in exchange for feedback
- "I'm building X and would love beta testers. Free access for anyone who gives honest feedback."
- This frames your product as a gift, not an ad
Formats that get you banned:
- Posting the same content in 5+ subreddits simultaneously
- New account with only self-promotion posts
- Commenting your product link on unrelated threads
- Fake user testimonials ("I just found this amazing tool!")
- Upvote manipulation through DM groups
Reddit Post Templates for Product Promotion
Template 1: The Builder's Story (for r/SideProject, r/Entrepreneur)
Title: I built [product type] after [personal frustration]. Here's what
[X months / X users] taught me.
Body:
- Background: why you started
- What the product does (2-3 sentences max)
- Key metrics or milestones
- Biggest surprise / lesson learned
- What you'd do differently
- Link (at the bottom, not the top)
- "Happy to answer any questions about [building/marketing/tech stack]"Template 2: The Feedback Request (for r/AlphaAndBetaUsers, r/Startups)
Title: [Product type] for [audience] — looking for honest feedback
Body:
- What problem it solves (1-2 sentences)
- Who it's for (be specific)
- What stage it's at (beta, early access, etc.)
- What kind of feedback you want (UX? Pricing? Feature gaps?)
- Free access offer
- LinkTemplate 3: The Value-First Post (for niche subreddits)
Title: How I [solved specific problem] — step by step guide
Body:
- Detailed walkthrough of solving the problem
- Tools and methods you used (including your own product as ONE of several)
- Results
- Mention your product naturally, not as the hero of the story
- No CTA — let people discover it on their ownLong-Term Reddit Strategy
Reddit is not a launch channel — it's a relationship channel. The founders who succeed on Reddit treat it as a community they belong to, not a billboard they rent.
Monthly cadence:
- Week 1-2: Pure contribution. Answer questions, share knowledge, participate in discussions.
- Week 3: Share a progress update or story about your product/journey.
- Week 4: Engage with the responses. Build relationships with commenters.
Over 6 months, this cadence builds:
- A post history that makes you credible
- Relationships with community members who become advocates
- Organic mentions by other users who remember you
- A steady trickle of traffic that compounds
This is slow. It's not glamorous. But for many founders, Reddit becomes their #1 acquisition channel — because trust compounds.
第四部分：Reddit 行銷
Reddit 是新創公司最強大——也最危險——的行銷管道之一。這個社群對垃圾訊息極度排斥，但它也是一些最成功的公司找到第一批用戶的地方。
為什麼 Reddit 不一樣
其他每個社群平台都獎勵自我推廣。Twitter 要你打造個人品牌。LinkedIn 頌揚拼命文化。Instagram 獎勵精緻的行銷。
Reddit 懲罰以上所有。
Reddit 的文化建立在真誠貢獻之上。用戶在一公里外就能聞到行銷的味道，他們會 downvote 你、檢舉你、公開羞辱你。但如果你真正地參與並提供價值，Reddit 可以變成你最忠實的用戶群。
OpenPhone 案例研究：從 Reddit 取得前 1,000 個客戶
OpenPhone，一個商務 VoIP 電話系統，幾乎完全從 Reddit 取得了它的前 1,000 個付費客戶。
他們做了什麼：
- 鎖定正確的社群： r/smallbusiness、r/Entrepreneur、r/startups
- 在提到產品之前真心參與了數週
- 回答關於商務電話系統的問題——在適當時甚至推薦競品
- 以創辦人身份分享故事，不是以行銷人員的身份
- 回覆他們文章上的每一則留言
他們沒做的事：
- 丟連結就消失
- 發假的「看我發現了什麼」評價
- 用多個帳號幫自己投票
- 在各 subreddit 灌同一篇文章
結果： 他們從 Reddit 取得的客戶留存率更高、CAC 比其他任何管道都低。
用說故事取得 10 倍聲量
這是一個反直覺的事實：在 Reddit 上，故事的表現是產品推銷的 10 倍。
不要這樣寫：「我們做了一個 AI 工具，能自動化 X」
試試：「我花了 6 個月幫客戶手動做 X。上個月我終於把它自動化了。這是我學到的。」
為什麼有效：
- 故事觸發情感投入，而不是懷疑
- Reddit 用戶 upvote 人，不是 upvote 產品
- 故事邀請留言和討論；產品文邀請 downvote
- 當人們問「所以你做了什麼」時，你的產品自然會在留言裡出現
故事公式：
- 掙扎： 描述你個人面對的問題
- 歷程： 你試了什麼、什麼失敗了、學到什麼
- 轉捩點： 你何時/如何決定要做一個解決方案
- 結果： 之後發生了什麼（盡量附數字）
- 呼籲： 邀請回饋，不是銷售（「很想聽聽有沒有人也遇到這個問題」）
如何推廣你的 MVP 而不被 Ban
Reddit 有嚴格的自我推廣規則，但它們不是反產品——是反垃圾訊息。以下是導航方法：
90/10 法則：
每 1 篇關於你產品的文章，你應該有 9 篇與你的產品無關的貢獻（留言、有幫助的回答、相關文章）。大多數 subreddit 版主會檢查你的發文紀錄。
安全的推廣格式：
在適當的 subreddit 發「I built this」文章（r/SideProject、r/AlphaAndBetaUsers、r/IMadeThis）
- 以問題為前導，不是產品
- 包含你學到的，不只是你做的
- 要求具體的回饋
回答你的產品真正相關的問題
- 有人問「有沒有工具能做 X？」而你的產品就是做 X 的
- 揭露你是創辦人：「聲明：[產品] 是我做的，所以我可能有偏見，但……」
- 提供超出單純放連結的價值
公開開發文章
- 分享你的營收數字、用戶增長、技術挑戰
- r/SaaS 和 r/Entrepreneur 喜歡透明的創辦人故事
- 這隨時間建立信任
提供免費使用權以換取回饋
- 「我正在做 X，很想找 beta 測試者。任何給真實回饋的人都能免費使用。」
- 這把你的產品框架成一份禮物，不是廣告
會讓你被 ban 的格式：
- 同時在 5 個以上 subreddit 發同一篇文
- 新帳號只有自我推廣的文章
- 在無關的討論串留你的產品連結
- 假的用戶推薦（「我剛發現這個超讚的工具！」）
- 透過私訊群組操縱 upvote
Reddit 產品推廣文章模板
模板一：創作者故事（適用 r/SideProject、r/Entrepreneur）
標題：我在 [個人挫折] 之後做了 [產品類型]。
[X 個月 / X 個用戶] 教會我的事。
內文：
- 背景：你為什麼開始
- 產品做什麼（最多 2-3 句）
- 關鍵指標或里程碑
- 最大的驚喜 / 學到的教訓
- 如果重來你會怎麼做
- 連結（放最後，不要放最前）
- 「很樂意回答任何關於 [開發/行銷/技術棧] 的問題」模板二：回饋請求（適用 r/AlphaAndBetaUsers、r/Startups）
標題：給 [目標受眾] 的 [產品類型]——徵求真實回饋
內文：
- 解決什麼問題（1-2 句）
- 為誰而做（要具體）
- 目前什麼階段（beta、早期使用等）
- 你想要什麼類型的回饋（UX？定價？功能缺口？）
- 免費使用優惠
- 連結模板三：價值優先文章（適用利基 subreddit）
標題：我如何 [解決具體問題]——逐步教學
內文：
- 解決問題的詳細步驟
- 你用的工具和方法（把你的產品當成其中之一，不是唯一）
- 結果
- 自然地提到你的產品，不要當成故事主角
- 不放 CTA——讓人們自己發現長期 Reddit 策略
Reddit 不是上線管道——是關係管道。在 Reddit 上成功的創辦人把它當成他們所屬的社群，不是租來的看板。
每月節奏：
- 第 1-2 週： 純貢獻。回答問題、分享知識、參與討論。
- 第 3 週： 分享關於你的產品或旅程的進度更新或故事。
- 第 4 週： 回應回覆。跟留言者建立關係。
這個節奏在 6 個月內建立起：
- 讓你有公信力的發文紀錄
- 與社群成員的關係，他們變成你的擁護者
- 其他記得你的用戶的自然提及
- 穩定的涓流流量，而且會複利增長
這很慢。不光鮮亮麗。但對許多創辦人來說，Reddit 變成他們的 #1 獲取管道——因為信任會複利。
Putting It All Together: The 90-Day Playbook
Here's how to combine everything into a coherent plan:
Days 1-7: Validation Sprint
| Day | Action |
|---|---|
| 1 | Define problem. Find 10 potential users. |
| 2 | 2 deep interviews. |
| 3 | Survey 20 people. |
| 4 | Analyze results. Draft positioning. |
| 5 | Build landing page. |
| 6 | Drive traffic. |
| 7 | Go/No-Go decision. |
Days 8-30: Build MVP + Warm Up Communities
- Build the minimum viable version of your product
- Create accounts on Reddit, Indie Hackers, Product Hunt
- Start contributing to relevant communities (no product mentions yet)
- List on 3-5 software directories
- Collect 5-10 early beta testers from your validation contacts
Days 31-45: Soft Launch + Feedback Loop
- Launch on Betalist, Microlaunch, and Fazier
- Post on r/SideProject and r/AlphaAndBetaUsers
- Share your builder's story on Indie Hackers
- Collect feedback, fix bugs, refine messaging
- Start your Product Hunt preparation (4-week timeline begins)
Days 46-60: Content + Reddit Ramp
- Write 2-3 value-first posts for niche subreddits
- Share a "building in public" update on r/SaaS or r/Entrepreneur
- Submit to Hacker News (Show HN)
- Continue community engagement (maintain 90/10 ratio)
- Prepare all Product Hunt assets
Days 61-75: Product Hunt Launch
- Execute your Product Hunt launch (see Part 3)
- Cross-promote on all channels simultaneously
- Respond to every comment and message
- Follow up with every upvoter
Days 76-90: Compound and Optimize
- Analyze which channels drove the most signups
- Double down on the top 2-3 channels
- Launch on AppSumo or SaaSZilla if LTDs make sense
- Continue Reddit engagement (it's a long game)
- Start thinking about paid acquisition (with data to guide you)
Key Metrics to Track
| Metric | Target | Why |
|---|---|---|
| Landing page conversion rate | >5% | Validates your messaging |
| Product Hunt upvotes | Top 5 of the day | Social proof + traffic |
| Reddit post engagement | >50 upvotes on launch posts | Community resonance |
| Waitlist-to-signup conversion | >30% | Measures real interest |
| Day 7 retention | >20% | Your product actually solves the problem |
| CAC by channel | Track individually | Know where to invest |
Final Thought
The first 1,000 users don't come from a single viral moment. They come from showing up consistently in the right places, with the right message, for the right people.
Validate before you build. Launch in many places, not just one. Treat Product Hunt as a campaign. Treat Reddit as a community.
Do all four, and 1,000 users is not a question of if — it's a question of when.
整合實踐：90 天劇本
以下是如何把所有策略組合成一個連貫的計劃：
第 1-7 天：驗證衝刺
| 天 | 行動 |
|---|---|
| 1 | 定義問題。找 10 個潛在用戶。 |
| 2 | 2 場深入訪談。 |
| 3 | 調查 20 個人。 |
| 4 | 分析結果。草擬定位。 |
| 5 | 建立 landing page。 |
| 6 | 導流。 |
| 7 | Go/No-Go 決策。 |
第 8-30 天：開發 MVP + 預熱社群
- 開發你產品的最小可行版本
- 在 Reddit、Indie Hackers、Product Hunt 建立帳號
- 開始在相關社群貢獻（先不提產品）
- 上架 3-5 個軟體目錄
- 從你驗證階段的聯絡人中收集 5-10 個早期 beta 測試者
第 31-45 天：軟上線 + 回饋循環
- 在 Betalist、Microlaunch 和 Fazier 上線
- 在 r/SideProject 和 r/AlphaAndBetaUsers 發文
- 在 Indie Hackers 分享你的創作故事
- 收集回饋、修 bug、精煉訊息
- 開始 Product Hunt 準備（4 週時程啟動）
第 46-60 天：內容 + Reddit 加速
- 為利基 subreddit 寫 2-3 篇價值優先的文章
- 在 r/SaaS 或 r/Entrepreneur 分享「公開開發」更新
- 投稿 Hacker News（Show HN）
- 持續社群互動（維持 90/10 比例）
- 準備所有 Product Hunt 素材
第 61-75 天：Product Hunt 上線
- 執行你的 Product Hunt 上線（見第三部分）
- 同步在所有管道交叉推廣
- 回覆每則留言和訊息
- 跟進每一個 upvoter
第 76-90 天：複利與優化
- 分析哪些管道帶來最多註冊
- 加倍投入前 2-3 名管道
- 如果 LTD 模式合理，在 AppSumo 或 SaaSZilla 上線
- 持續 Reddit 互動（這是長期賽局）
- 開始思考付費獲取（用數據來指引你）
關鍵指標追蹤
| 指標 | 目標 | 原因 |
|---|---|---|
| Landing page 轉換率 | >5% | 驗證你的訊息是否到位 |
| Product Hunt upvote 數 | 當日前 5 名 | 社會證明 + 流量 |
| Reddit 文章互動 | 上線文章 >50 upvote | 社群共鳴 |
| 候補名單到註冊的轉換 | >30% | 衡量真實興趣 |
| 第 7 日留存 | >20% | 你的產品真的有解決問題 |
| 各管道 CAC | 個別追蹤 | 知道該投資哪裡 |
最後一句話
前 1,000 個用戶不來自單一的爆紅瞬間。它們來自你持續出現在對的地方、帶著對的訊息、面對對的人。
在開發前驗證。在多個地方上線，不只一個。把 Product Hunt 當成戰役。把 Reddit 當成社群。
四件事都做到，1,000 個用戶不是會不會的問題——是什麼時候的問題。
Resources
- Marketing for Founders — The curated collection this guide is based on
- Product Hunt Launch Guide — Official launch documentation
- The Mom Test by Rob Fitzpatrick — The definitive book on customer interviews
- How to Talk to Users — Y Combinator's guide to user interviews
資源
- Marketing for Founders——本指南的策展資源庫
- Product Hunt Launch Guide——官方上線說明文件
- The Mom Test，Rob Fitzpatrick 著——客戶訪談的權威之書
- How to Talk to Users——Y Combinator 的用戶訪談指南